Inside the Minds of Todays Popular Real Estate Technology's Brands

RE:Tech › Insight › Qualified Metrics

Insight & Psychology into some of Real Estate + Technology's prominent Brands and Logos.

The real estate world may be changing with the advent of innovative technology, but the rules engagement have not.  In the digital age of real estate, first impressions matter.  Understanding how people, the human mind, and clients/users, interact with your brand and identity is vital to the long term success of your business.  According to a qualitative analysis, 80 percent of people believe color influences brand recognition.    

Using color and font psychology & qualitative research, RE:Tech gains insight on some of today's leading real estate tech brands and the psychology behind their logos.  

 

LOGO COLOR:

  • RED/PINK
    Color Psychology: Passion, Excitement, Friendly

TYPE FACE:

  • MODERN
    Font Psychology: Progressive

Logo Psychology:
Airbnb has one of the most sophisticated yet simplistic logos.   The logo represents a Friendly and Exciting brand that's also Progressive.

Compass-Real-Estate-RETech.png

LOGO COLOR:

  • BLACK
    Color Psychology: Neutral, Balance

TYPE FACE:

  • MODERN
    Font Psychology: Progressive

Logo Psychology:
As tech focused residential brokerage firm, Compass' logo represents a Balanced company that's also Progressive.

LOGO COLOR:

  • BLACK
    Color Psychology: Neutral, Balance

TYPE FACE:

  • DISPLAY
    Font Psychology: Friendly, Unique

Logo Psychology:  
As a pioneering community focused office & workplace solution firm, WeWork's logo represents a Balanced company that's Friendly and Unique.


LOGO COLOR:

  • BLACK
    Color Psychology: Neutral, Balance

TYPE FACE:

  • MODERN
    Font Psychology: Progressive

Logo Psychology:
As a commercial real estate tech startup, Compstak's logo represents a Balanced company that's also Progressive.

LOGO COLOR:

  • BLUE
    Color Psychology: Trust, Strength

TYPE FACE:

  • MODERN
    Font Psychology: Progressive

Logo Psychology:
As a commercial real estate tech startup, Hightower's logo represents a Trusted and Strong company that's also Progressive.

LOGO COLOR:

  • BLACK
    Color Psychology: Neutral, Balance

TYPE FACE:

  • MODERN
    Font Psychology: Progressive

Logo Psychology:
As a commercial real estate tech startup, VTS's logo represents a Balanced yet Bold company that's also Progressive.