Emerging Trends in Commercial Real Estate Marketing - Precision Marketing

Generating Leads through Precision Marketing

In today’s competitive and complex brokerage environment, how do you evaluate the myriad opportunities available to advance to a more precise marketing model? 

According to a recent RE:Tech Insight study, 15 percent of US commercial real estate brokers are delivering tailored digital marketing messages to deliver local outcomes. More than 65 percent of today’s commercial real estate brokers are focused on e-mail marketing and outreach as the primary form of advertising. As a result, an overwhelming majority of today’s commercial real estate brokers are not delivering targeted marketing messages to prospective clients.