How to Create a Online Real Estate Marketing Strategy

Online Real Estate Marketing Strategy

When we want to learn more about a product or service, we search the web.  The same thing applies to real estate.  When a prospective client wants to learn more about you and your company, they...search the web.  A simple web search is the first step prospective client take to determine whether or not your firm is worth working with.  As such, having the right digital presence and online marketing strategy can help you secure new clients and gain a competitive advantage.

The four key components to your online marketing strategy are as follows:

Keyword Strategy:

  • Identify the keywords that describe what your company does. These keywords will help optimize your site when people are searching for services that you provide. 

Search Engine Optimization (SEO) Strategy:

  • SEO is necessary for getting discovered.  In order to have potential customers discover you, document updates you will make to your website so it shows up more prominently for your top keywords.

Paid Online Advertising (POA) Strategy:

  • While POA is not mandatory,  POA's can help with gaining new customers more quickly.  Leverage growth strategies to help minimize costs while targeting customers.

Social Media Strategy: 

  • In order to have a strong social media presence, you first must determine where your customers will be coming from.  Simply having a social-media account just because it's "cool" won't maximize your revenue.  Additionally, social media is a full time job that requires constant attention.  Know who you are and the companies you want to attract.  Document how you will use social media to attract future customers.