Referrals are the one lead generation technique where every company, large or small, all stand on even keel.
A referral is a sales technique used to generate verbal awareness via customers. The source of your referral will most likely be the result of a previous sale, business/networking interaction, or even a personal connection.
Why are referrals so effective? The greatest hurdle that everyone in the real estate industry faces is TRUST. Generally, most people are apprehensive to talk to anyone in real estate unless they have to. When you enter a meeting (phone, email, or in person) with a referral, your current client/customer is saying to his/her colleagues and peers is that YOU can be trusted and YOU are a rock star at your job!
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