E-MAIL MARKETING & IMPACTFUL SUBJECT LINES
Let's be honest, subject lines in commercial real estate are boring. In an era where most people communicate via email, subject lines in commercial real estate lack passion and creativity, leading to low open rates.
An essential element of an email subject line is to set expectations of the email inside. For example, if you're marketing office or retail space, you want to inform your subscriber that the email contains information relevant to the person you're sending it to. Simple enough? It's not always.
Setting expectations -- and then delivering on them within the email -- can be difficult. Here is an example of a good subject line.