AVOID THESE 3 SALES CALL MISTAKES
First impressions matter. The first time you call a prospective client or customer will set the tone for the rest of the relationship. It’s vital to get off on the right foot from the beginning.
These are the three most common errors I’ve seen people make during the first call with a new prospect. Avoid these mistakes.
- Failing to Prepare
- It's all in the detail. Every situation is different and no two people/companies have the same issues. Make sure you do you due diligence for each prospective client/customer before picking up the phone.
- No Defined Goals
- Every call should have a goal associated with it. What is the end result? Why are you calling? What are you trying to achieve? Don't just call to say "HI!" When you call, have some sort of information that you're looking to share, and always...always....always ask the right questions.
- No Next Steps
- Ending a meeting without talking about what’s happening next is an all too common mistake. Don't be shy or timid to take the lead and schedule the next steps. If you have properly and thoroughly qualified your client/customer, the next steps will be obvious.